Employee engagement is critical for any organization regardless of industry or size. If employees aren’t engaged, they won’t be motivated to produce their best work. In turn, this will have a massive impact on the service your clients and customers receive.
So, how can you improve engagement and ensure employees remain engaged? We’ll explore how you can improve employee engagement at your organization, including the tools you can use to measure employee engagement and expert strategies to improve engagement.
For a deeper dive, check out our whitepaper, Employee engagement strategies to build successful L&D programs.
Employee engagement measures how invested and committed employees are to their work and the success of your business. When employees are engaged, they’re proactive, enthusiastic, and committed to their role, which helps your business grow and achieve its goals.
Employee engagement is important because it:
No single role or department is responsible for ensuring employees are engaged, it’s a shared responsibility across the organization. For example:
It’s everyone’s responsibility to contribute to employee engagement. This includes your senior leadership team, who should actively connect with their workforce to ensure engagement.
Leaders must lead by example, displaying the behaviors and mentality they expect from others. When leaders are engaged, employees are more likely to be engaged too. As part of this, leaders should create a supportive and inclusive environment to foster a positive workplace culture.
Regular communication should always be a priority. For instance, discuss goals and objectives with employees, specifying how their work contributes to broader business goals. Leaders should also encourage personalized learning, which not only helps employees achieve their personal goals but also contributes to your organization achieving its goals. It’s a win-win!
There are plenty of ways to improve employee engagement. Below are four ways your business can improve employee engagement.
Having a strong, dependable, and accessible leadership team is critical. When leaders show how much they value their employees’ development and wellbeing, and communicate openly and regularly, it can positively impact engagement.
As part of this, ensure employees feel heard. Inviting feedback and input is one thing, but implementing that feedback is far more likely to increase engagement and ensure employees feel valued.
There’s no one-size-fits-all approach to learning and development because all employees are at different stages of their careers and have unique goals and interests. Personalized development at scale may sound expensive and time-consuming, but it doesn’t have to be. When employees are encouraged to learn in ways that interest them and align with your business goals, it will keep them engaged and help your business achieve its goals.
There are plenty of ways to give employees learning opportunities, such as:
Rewarding and recognizing employee achievements can be a huge motivator. The majority of rewards don’t even need to be monetary (though this helps). They can be something as simple as a shout-out. Gamification is another excellent option, which offers a fun and competitive edge to learning and can also increase engagement.
Another fantastic way to recognize employee achievements is by promoting from within. This motivates employees to continue developing because they can see it pays off. Promoting from within is also more cost-effective than going through an expensive and laborious recruitment process.
When employees are happy with their work environment, they’re more likely to engage. To achieve this, focus on ensuring employees feel valued and heard, as well as promoting inclusivity, offering more flexible work arrangements, encouraging a healthy work-life balance, and providing a range of benefits. Wellbeing is also key, so providing employees with tools and resources to manage their mental health, wellbeing, and stress can all help prevent burnout and reduce absenteeism.
To ensure your engagement strategies are successful, there are several tools you can use to measure engagement, including: